Deloitte announces strategic alliance to redefine customer engagement and retention with CleverTap
- Enables enterprises to enhance customer interactions with AI-driven analytics, real-time insights and omnichannel engagement
- Addresses evolving consumer expectations with personalised, data-led strategies across BFSI, consumer, fintech and e-commerce
18 March 2025: Deloitte Touche Tohmatsu India LLP has entered a strategic alliance with CleverTap, to help businesses transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to enable enterprises to optimise customer interactions, improve retention and accelerate digital transformation.
As businesses shift towards data-led, insight-driven engagement models, there is a growing need for real-time analytics, predictive customer insights and personalised experiences. This collaboration will focus on key sectors, such as retail, financial services, quick commerce and travel, where enterprises are seeking to create seamless, personalised and scalable customer experiences.
CleverTap’s MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise, allowing businesses to enhance personalisation, automate marketing workflows and optimise engagement touchpoints.
In the short term, the alliance will focus on pilot projects, joint training and co-marketing initiatives to validate integrated solutions and showcase early successes. Over the mid-term, efforts will deepen through industry-specific solution development, expanded go-to-market strategies and feedback-driven optimisation. Looking ahead, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships and a commitment to sustainable growth metrics to drive measurable value. This roadmap will evolve through continuous collaboration, ensuring market alignment and impactful digital transformation for clients.
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