WPL lands $5.4M in sponsorships as ChatGPT joins as Premier Partner

The Women’s Premier League (WPL) is set for a significant leap forward in its commercial evolution, with the Board of Control for Cricket in India (BCCI) announcing four major sponsorship deals worth ₹48 crore (approx. US$ 5.4 million) across the next two seasons. The addition of new partners — including AI powerhouse ChatGPT — signals a dramatic upswing in brand confidence and market momentum for the world’s most commercially prominent women’s cricket league.

As part of this expansion, ChatGPT and Kingfisher Packaged Drinking Water will come onboard as Premier Partners, marking a significant endorsement from both global and domestic brands. Their entry into the WPL’s top-tier sponsorship portfolio reflects growing recognition of the league’s commercial viability and its cultural resonance with a new generation of fans.

Bisleri has also joined as the official Beverage Partner, further amplifying the league’s consumer-facing credentials. Meanwhile, long-standing supporter CEAT has renewed its position as Strategic Time-Out Partner, continuing its commitment from the WPL’s inaugural season.

WPL’s rising brand value backed by US$5m worth of deals

The combined value of these new and extended agreements — spread across the 2026 and 2027 seasons — positions the WPL as one of the most financially potent women’s sports properties globally. It also consolidates the league’s appeal among diverse categories, from artificial intelligence and beverages to traditional consumer brands.

BCCI President Mithun Manhas said in an official statement, “The WPL has emerged as one of the most impactful sporting properties globally, and the confidence shown by leading international and Indian brands is a strong endorsement of its remarkable growth. The retention and onboarding of our new partners reinforces the league’s modern, progressive vision and its expanding commercial appeal. We look forward to working closely with all our partners to elevate the WPL to even greater heights in the coming seasons.”

The newly unveiled partnerships not only underscore the WPL’s economic momentum but also point to an evolving brand mix engineered to elevate the fan experience — both on and off the field. With entities ranging from AI pioneers to heritage Indian beverage labels, the sponsor ecosystem showcases a broad spectrum of commercial alignment.

Devajit Saikia, BCCI Honorary Secretary, said in an official statement, “The league is built on a vision of excellence, opportunity, and world-class sports entertainment. Our new partners bring exceptional value and diverse strengths to this ecosystem. From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

Strategic continuity alongside fresh momentum

The WPL’s commercial architecture now features a blend of renewal and innovation. CEAT’s continued role as Time-Out Partner maintains a sense of continuity, while the onboarding of ChatGPT, Kingfisher, and Bisleri introduces new energy and reach to the league’s sponsor family.

WPL Chairperson Jayesh George said in an official statement, “The WPL continues to redefine what women’s sport can achieve, both on and off the field. The addition of esteemed partners such as ChatGPT, Kingfisher and Bisleri brings immense value to our ecosystem and reflects the league’s strong connection with a new generation of fans. The renewal of CEAT as the Time-Out partner is a testament of the value the WPL has extended to the commercial partners. These collaborations will play a pivotal role in driving the long-term growth of women’s cricket.”

A platform for long-term commercial growth

With each new partner reinforcing the WPL’s long-term business model, the league has become a focal point of sports marketing in India. The ₹48 crore (approx. US$ 5.4 million) sponsorship injection, paired with record-breaking viewership and rising franchise valuations, cements the WPL’s place at the forefront of global women’s sports — not just as a cricket league, but as a premium media and fan engagement platform.

As the countdown begins for the 2026 season, the Women’s Premier League continues to send a clear signal to brands and fans alike: women’s cricket isn’t just growing — it’s thriving.