Tourism Strategic Planning Stakeholder Survey now underway

VDTM Strategic Planning Stakeholder Survey  

Responses Due March 24, 2025

The Vermont Department of Tourism and Marketing (VDTM), in partnership with the Coraggio Group, has now launched the Strategic Planning Stakeholder Survey as the next step in developing Vermont’s first-ever Destination Management Strategic Plan. This survey is designed to gather data on various aspects of the visitor economy in Vermont, including current and future challenges, opportunities, and priorities to support visitation around the state. Your perspective is crucial in ensuring that the strategic plan is comprehensive, inclusive, and reflective of our community’s needs and aspirations.

CONTRIBUTE YOUR PERSPECTIVE 

Move Forward Together Vermont Report Released

The State of Vermont is proud to announce the launch of Move Forward Together Vermont, a strategic vision for the state’s outdoor recreation economy over the next five years and beyond. This guide to the future of outdoor recreation in Vermont comes after extensive engagement with over 2,500 Vermont residents, business owners, outdoor recreation planners, funders, and users. Over a year and a half, focus groups, surveys, and feedback sessions yielded an unprecedented set of data that shaped the vision and plan for strengthening Vermont’s outdoor recreation economy. The success of the plan depends on the collaboration and engagement of outdoor recreation partners from all sectors.

READ ABOUT MOVE FORWARD TOGETHER VERMONT

40th Annual Vermont Tourism Summit

April 28-29 | Hotel Champlain

The Vermont Tourism Summit is among the largest gatherings of tourism professionals in the state, bringing together owners, managers, and employees working in Vermont’s visitor economy. This annual event offers a chance to network with your peers, learn best practices from industry leaders, and immerse yourself in the craft of tourism and hospitality.
Register for the Tourism Summit

Vermont Visitor Survey Underway Statewide

The Department of Tourism and Marketing is conducting a year-long Visitor Profile Study of visitors to Vermont, led by Downs & St. Germain Research. The goal of this study is to understand the characteristics, perceptions, and behavior of Vermont visitors. This will support VDTM’s research-driven approach to destination marketing and development strategies. While people are currently on the ground conducting the in-person intercept survey, we are encouraging tourism properties and attractions to help spread the word that online surveys are also being collected. Downloadable posters, postcards, and table tents are available for any tourism businesses willing to help us reach more visitors.

REQUEST POSTCARDS OR TABLE TENTS

Tourism Economy Day

April 10, 2025

Join tourism and hospitality leaders at the State House to connect with legislators and highlight our industry’s vital role in Vermont’s economy.

Full Schedule 

Travel+Recreation Council

March 20, 2025

Join VDTM and industry leaders for the latest tourism industry news and initiatives. The next TRC meeting will be held at BTV Airport from 10 a.m. to noon.

Agenda

2025 Vermont Department of Tourism and Marketing, All rights reserved.

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