The Korea Tourism Organization announced eight key projects in 2025 under the vision of “a great lea..
The Korea Tourism Organization announced eight key projects in 2025 under the vision of “a great leap forward to achieve the greatest results ever for foreign tourists beyond the rapid stabilization of tourism in Korea.”
The corporation plans to focus on eight key projects to gather capabilities and derive early results that the public can feel in order to achieve the goal of “the era of 20 million foreign tourists.”
First of all, the corporation announced that it would conduct aggressive inbound marketing to attract the largest foreign tourists ever.
In particular, it plans to hold a large-scale Korean tourism promotion event ‘K-Tourism Roadshow’ in 20 major cities abroad, including New York, China, Beijing, and Tokyo, Japan, and create a tourism boom in Korea.
Based on the segmentation strategy for each Korean market such as △ main market (China, Japan), △ growth market (Southeast Asia, Gumi, Yangju, etc.), △ emerging market (India, GCC countries, etc.), customized marketing will be continued throughout the year and ‘promotion branches’ will be established in 12 cities with high growth potential to speed up the development of new markets.
The corporation plans to expand its business area through cooperation with other ministries and expand the tourism market by directly combining it with private companies in other fields, noting the spread of Daily Communication, which consumes daily life as a “tourism journey.”
△ Marine Tourism Theme Public Campaign (Ministry of Maritime Affairs and Fisheries) △ Revitalization of medical tourism by improving the foreign patient attraction system (Ministry of Health and Welfare) △ Revitalization of leisure tourism such as Korea Dulle-gil and camping (Ministry of Public Administration and Security, Ministry of Environment, Ministry of Land, Infrastructure and Transport) will be promoted.
In addition, it plans to expand the market by integrating foreign tourists’ tourism activities with consumer goods and service industries by developing products for Korea and promoting them under the theme of △beauty △ gourmet △ shopping.
It will also strengthen its business in connection with K-pop, the No. 1 image in mind of Korea. The intention is to expand the Korean Wave promotion, which was only focused on K-pop concerts, to expand interest in related contents such as dramas.
It plans to develop K-sports specialized products as a major country such as e-sports and taekwondo to preempt future demand for visiting Korea, and strengthen Korea’s cultural position in the global market.
In addition, in order to expand the development base for potential tourism companies, it will support △ overseas demonstration (PoC) and market development △ attracting local investment △ legal affairs and tax counseling, focusing on overseas tourism company support centers.
It will also operate a new ‘inbound one-stop support service’ for traditional tourism companies.
There are also various policies to revitalize domestic tourism. The domestic tourism promotion campaign “Travel Moon” will promote events to the public to promote movement between metropolitan areas.
It will discover things to enjoy through more than 200 public-private collaborations, allow a total of 1.5 million people to enjoy benefits such as discounts on rail travel products, and take the lead in revitalizing the region through tourism.
Representatively, it plans to expand the number of areas operated by “digital tourism resident cards” to around 45 and significantly increase the number of representative benefit companies by region to more than 1,000 to actively induce revisiting to population-reduced areas.
In addition, various projects will be introduced to allow people to stay “longer” in the region through △ revitalization of the location △ development of night tourism programs △ distribution of 1 million discount coupons for local accommodation.
Efforts will also be made to improve the quality of services in the areas of transportation, shopping, and information to improve the convenience of foreign tourists.
△ (Transportation) Plans to improve the level of foreign tourism experience by revitalizing reservation services for taxi calling apps for foreigners through public-private consultative bodies, improving reservation convenience such as subways and trains △ (shopping) simple payment merchants and immediate refund stores △ (guide) Improvement of foreigner identity verification procedures for private map apps.
The corporation also announced that it will select 15 DMOs led by local-based organizations such as local residents this year and introduce a new “regional DMO” that connects basic local governments so that they can jointly solve the problems shared with neighboring regions.
To help all citizens enjoy travel without discrimination, we will focus more on improving accessibility by creating 20 new “open tourist destinations” that improve constraints on vulnerable tourism groups such as the disabled and selecting new targets for the “Enhancing the Linkage to Obstacle-Free Tourism.”
In addition, it plans to spread a shared growth model nationwide where both the private sector and local governments can coexist through the Workers’ Vacation Support Project” with a structure in which large companies or regions pay for their contributions or provide additional travel benefits.”
Seo Young-chung, acting president of the corporation, said, “We will make all-out efforts not only to expand the market, but also to expand the industry, promote the quality of services, and above all, to make a great leap forward this year.”
The corporation will hold a business briefing session for foreign customers in 2025 at Maehwa Hall at the Korea Press Center on February 5. In addition to the direction of this year’s project, major business plans for each headquarters will be announced and major announcements and public offerings will be shared.
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