For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how...
Model
Much like cloud computing transformed vertical industries over the past two decades, the human-like capabilities of LLMs — processing text,...
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
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What Are Porter's Five Forces? Michael Porter's five-force strategic analysis model, introduced in a 1979 article published in the Harvard...
