On the concourse of AUSL games this summer, girls and women lined up at a braid bar, with sponsor Goody...
Brands
For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative,...
At last year’s IPA Effectiveness Awards, one statistic was hard to ignore: four out of five Gold winners were family-controlled...
Thanks to artificial intelligence, small beauty brands can clear hurdles that were previously cost-prohibitive, like offering virtual try-on simulators to...
Last year was a banner season for WNBA viewership, and brand spend followed a similar trajectory, according to a report...
Marketers and influencers can complement each other perfectly: One brings professional marketing knowledge, while the other brings audience trust and...
