Ottawa Tourism Unveils Magic On Set a Heartwarming Holiday Film Inspiring Global Travelers to Discover Canada’s Capital

Ottawa has stepped into the spotlight this holiday season with the release of Magic On Set, a heartwarming festive rom-com produced by Ottawa Tourism. Now streaming on Air Canada’s in-flight entertainment in English with optional French subtitles, and available on YouTube, the film beautifully captures the spirit of Canada’s capital during its most magical time of year. To bring the story even closer to residents and visitors, Magic On Set will also be screened publicly at the Ottawa Christmas Market every Friday at 6 p.m. starting November 28, offering a joyful community experience. The first 100 visitors to the Lansdowne BeaverTails location on the premiere night will even receive a free BeaverTails coupon, adding a sweet touch to the celebration.

A Creative Approach to Destination Marketing

Magic On Set stands as more than just a feel-good film — it is an innovative marketing tool that reflects Ottawa Tourism’s forward-thinking approach to promoting the destination. Designed to elevate the city’s visibility as a premier winter getaway, the project aims to drive visitor engagement, inspire travel, and boost the local economy during the holiday season. The short film blends authentic storytelling with the real essence of Ottawa, featuring recognizable landmarks, cozy cafés, festive streets, and the city’s snow-covered charm.

By integrating local talent, businesses, and community backdrops into the storyline, the film strengthens emotional connections between audiences and the destination itself. The cinematic portrayal of everyday magic in Ottawa gives travelers a genuine sense of what to expect, fostering inspiration that goes beyond conventional advertising.

A Multi-Channel Holiday Campaign

To maximize reach and engagement, Magic On Set anchors a comprehensive multi-channel marketing campaign. Ottawa Tourism is promoting the film across diverse platforms including digital media, Air Canada’s in-flight entertainment, social channels, and community activations such as the Christmas Market screenings. This multi-layered strategy ensures a blend of traditional and innovative exposure, bringing measurable benefits to Ottawa’s tourism industry.

The initiative not only highlights Ottawa’s festive atmosphere but also contributes to strengthening the city’s creative economy. Local production crews, artists, and content creators have all played a part in bringing the project to life, ensuring the campaign resonates with both authenticity and artistry.

Showcasing Ottawa’s Festive Spirit on Screen

Filmed entirely during the winter season, Magic On Set brings together a talented ensemble cast including Melinda Shankar, Chad Connell, Sarah McVie, Simba Yakibonge, Jamie Fine, Stefan Keyes, Katie Hession, and Maeve Georgeson. Directed by Shawna Steele, the 17-minute film encapsulates the warmth, laughter, and connection that define Ottawa’s festive identity.

Through romantic, humorous, and heartfelt moments, viewers are invited to see the city through the eyes of its characters — strolling through the illuminated markets, sipping cocoa by the Rideau Canal, or sharing a laugh in one of the city’s charming cafés. Every frame highlights Ottawa’s snow-dusted beauty, positioning it as a perfect winter escape for travelers seeking both culture and coziness.

A Celebration of Creativity and Community

At its heart, Magic On Set demonstrates Ottawa Tourism’s commitment to supporting homegrown talent and to celebrating the city’s vibrant cultural landscape. The collaboration between local filmmakers, musicians, and businesses reflects the unity and creativity that define Ottawa’s identity.

By merging film, tourism, and community engagement, this initiative not only promotes travel but also deepens local pride. The project underscores how storytelling can transform destination marketing — turning viewers into visitors, and visitors into lifelong admirers of the city.

Magic On Set is more than a holiday film — it’s an invitation to experience Ottawa’s festive magic firsthand. Whether enjoyed on board an Air Canada flight, streamed online, or viewed under the twinkling lights of the Ottawa Christmas Market, the film captures the city’s heart and spirit, reminding audiences everywhere that the real magic of the holidays is found in the warmth of shared moments and the beauty of a place that feels like home.