Oneida County Tourism Adds Key Roles to Support Marketing, Engagement, and 2026 Momentum
Utica, N.Y. (February 5, 2026) — Oneida County Tourism (OCT) is pleased to announce two new hires who will support the organization’s efforts to promote the destination, strengthen community connections, and elevate Oneida County’s visitor economy: Jonas Miller, Communications Marketing Manager, and Mari Watson, Destination Engagement Manager.
In his role, Miller leads OCT’s communications and marketing efforts, including content development, digital storytelling, public relations, website development and brand consistency across platforms. He brings experience spanning creative marketing, public-sector communications, and broadcast journalism, with a track record of driving strong digital engagement through strategic messaging.
Watson serves as OCT’s Destination Engagement Manager, focusing on partner and community engagement, stakeholder communications, organizational awareness, and initiatives that strengthen the destination experience. She brings a background in hospitality and marketing support, event and administrative coordination, and relationship building.
“This is a pivotal year for Oneida County Tourism,” said Sarah Foster Calero, President of Oneida County Tourism. “With major initiatives underway, including our rebrand and new website, as well as planning for the New York State Tourism Conference—having Jonas and Mari join our team is incredibly important. Jonas strengthens our ability to tell Oneida County’s story with clarity and consistency, and Mari helps us deepen partner and community engagement as we move into a very active year.”
Chris Destito, Oneida County Tourism Board Chair, added, “This is a busy year for us, and we needed to make sure we’re set up to deliver. Bringing Jonas and Mari on board strengthens the team in practical ways—communications, coordination, and partner engagement—when timing really matters.”
To learn more about Oneida County Tourism and ongoing initiatives, visit www.oneidacountytourism.com.
About Oneida County Tourism
Oneida County Tourism is the official destination marketing organization for Oneida County, New York. The organization promotes the region to visitors, supports local tourism-related businesses, and works to strengthen the visitor economy through marketing, partnership development, and community engagement.
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