October 5, 2024

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New NFIB Survey: Small Business Optimism Improves in Industry-Specific Report

New NFIB Survey: Small Business Optimism Improves in Industry-Specific Report

Survey focuses on the construction, manufacturing, retail, and services industries

WASHINGTON, D.C. (Sept. 4, 2024) – The NFIB Research Center released an industry-specific quarterly Small Business Economic Trends survey highlighting the construction, manufacturing, retail, and services industries.

“Small business optimism showed signs of improving over the last few months. While conditions remain tough overall, owners report feeling positive about the future of the economy, especially in the construction sector,” said Holly Wade, Executive Director of NFIB’s Research Center. “While this increase is certainly a positive sign, reports of hiring challenges, low sales, and increasing cost pressures remain significant concerns for small businesses in every industry.”

The survey was conducted in July and the overall Optimism Index in July was 93.7.

Key findings by industry include:

Construction

  • The Optimism Index for the construction industry was 98.6, up 6.3 points from the previous quarter but 4.9 points higher than the overall Optimism Index.
  • Owners in the construction industry had the highest percentage of unfilled job openings among the four reported industries at 53%, down one point from April.
  • Fifty-one percent of the job openings in construction are for skilled workers (unchanged from the last quarter) and 18% (down one point) are for unskilled labor.
  • Fifty-six percent of construction firms reported few or no qualified applicants, down two points from April.
  • A net 23% of construction firms plan to hire in the next three months, up seven points from last quarter and the highest of the four reported industries.
  • Thirty-eight percent of construction firms reported raising their selling prices in July, down 10 points from last quarter.
  • Earnings trends in construction fell five points from the previous quarter to a net negative 19%.

Manufacturing

  • The Optimism Index for manufacturing in July was 92.9, up 3.4 points from April and only 0.8 points below the overall Optimism Index.
  • The percent of firms expecting strong future sales rose one point in July from the second quarter to a net negative 12%, the lowest reading among the four reported industries and three points worse than the overall reading.
  • A net negative 4% of manufacturing firms expect the economy to improve, a 37-point increase from April and three points better than the overall reading.

Retail

  • Optimism in the retail sector improved 2.3 points from April. Even so, this sector exhibited the lowest level of optimism among the four reported industries with an industry Optimism Index of 91.3, compared to 93.7 overall.
  • The percent of small firms in the retail industry expecting strong future sales rose five points from July to a net negative 8%, one point better than the overall reading.
  • A net negative 5% of retailers report current inventory levels as “too low,” compared to a net negative 4% of all small businesses.
  • Retailers are not planning to increase inventory levels. A net negative 4% plan to increase inventories over the next three to six months, unchanged from April and six points below all firms.

Services

  • The Optimism Index for the services sector was 93.8, up 1.3 points from April.
  • A net negative 11% of owners in the services industry reported they expect the economy to improve in the coming months.
  • In accordance with the overall trend in hiring plans among small businesses, a net 16% of small firms in the services sector plan to hire in the next three months, down one point from April. This is one point higher than the overall reading for July.

The full report is available here.


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