Negotiating Key Contract Terms In Sports Sponsorship Deals: What In-House Counsel Need To Know – Sport
OG
Outside GC
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With the global sports sponsorship market projected to surpass $190 billion by 2030, in-house legal teams are increasingly involved in structuring, negotiating, and enforcing complex sponsorship agreements.
United States
Media, Telecoms, IT, Entertainment
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With the global sports sponsorship market projected to surpass
$190 billion by 2030, in-house legal teams are increasingly
involved in structuring, negotiating, and enforcing complex
sponsorship agreements. These deals are not only high-value, but
also high-visibility — and getting them right requires a
clear understanding of commercial goals, risk allocation, and
enforcement nuances from both sides of the table.
In this free CLE recording, OGC partners Brad Auerbach and Jonathan Galst break down the key elements of
successful sports sponsorship agreements — from exclusivity
and category restrictions to activation obligations and renewal
pitfalls. Whether you advise brands, rights holders, or athletes,
this session will help you spot hidden risks early and negotiate
terms that protect your company and business partners.
What You’ll Learn:
- The core contract terms that make or break sponsorship
deals - How to handle exclusivity and category conflicts up front
- Negotiation tactics for activation rights and performance
obligations - Current trends and legal risks shaping today’s sponsorship
agreements
Who Should Watch
This CLE is designed for in-house counsel
handling commercial transactions, marketing partnerships, or
IP/licensing work — especially those supporting
consumer brands, sports and media organizations,
or companies exploring new sponsorship opportunities.
Watch the CLE Now
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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