October 11, 2025

Advanced Business Operations

Success Starts Here

Intrepid Travel Appoints Alexa Theofanou As Marketing Head To Revolutionise Tourism Marketing In Australia And New Zealand

Intrepid Travel Appoints Alexa Theofanou As Marketing Head To Revolutionise Tourism Marketing In Australia And New Zealand

Published on
October 7, 2025

As one of the most trusted companies in sustainable travel, Intrepid Travel has placed Alexa Theofanou as the new Head of Marketing for Australia and New Zealand. Hiring her is expected to create new possible avenues for the travel company and help them focus on the growth of these important regions.

Theofanou’s appointment comes at a crucial time for Intrepid, which is already known for its strong values and sustainability-focused mission. The company has made significant strides in promoting responsible travel, and Theofanou’s leadership is expected to enhance its efforts in both marketing and community engagement.

A Wealth of Experience in Purpose-Driven Marketing

Alexa Theofanou is a highly experienced marketer, having worked with several globally recognised brands across diverse industries. She has held senior roles at well-established companies such as Havaianas Thankyou and Minor Figures. Additionally, Theofanou has significant expertise in sectors like sport, fast-moving consumer goods, and the creative industries.

Her most recent role involved consulting with Studio Dive, a creative studio renowned for its innovative and experiential campaigns. This background will allow her to bring a unique mix of creativity, global perspective, and purpose-driven experience to Intrepid.

Theofanou is praised for her ability to combine strong marketing strategies with a genuine connection to communities, which has helped brands thrive in competitive environments. With such expertise, she is expected to drive Intrepid’s mission further, focusing on expanding its impact across Australia and New Zealand.

Strengthening Intrepid Travel’s Brand in the Region

Yvette Thompson, General Manager of Intrepid Travel ANZ, expressed her confidence in Theofanou’s ability to take the brand to the next level. According to Thompson, the new Head of Marketing brings more than just a proven track record; her deep understanding of values-led marketing will resonate with communities in Australia and New Zealand.

Thompson highlighted that Theofanou’s approach will help Intrepid grow both its audience and its influence. She remarked that Theofanou’s ability to connect with people through bold, purposeful campaigns will be key as the company looks to expand its footprint in ANZ.

Theofanou’s strategic vision is expected to align well with Intrepid’s ongoing mission to create a positive impact through responsible tourism. Her focus on values-driven marketing is set to amplify Intrepid’s unique position as a leader in sustainable travel.

The Road Ahead: A Focus on Sustainability and Community Engagement

With Theofanou on board, Intrepid Travel’s future in Australia and New Zealand is likely to be marked by a stronger emphasis on sustainability and responsible travel. Theofanou herself has expressed excitement about joining Intrepid at a time when the company is taking bold steps toward creating a better future for the tourism industry. She noted the importance of promoting the company’s mission and story to a wider audience, particularly in a region that values sustainability and adventure travel.

One of Theofanou’s main goals is to share the story of Intrepid’s journey as a purpose-driven business with travellers across ANZ. Her efforts will not only enhance the company’s marketing initiatives but also bring more awareness to the positive impact of sustainable travel. As global tourism continues to evolve, Intrepid’s commitment to sustainability will play a central role in reshaping the sector in both Australia and New Zealand.

A Significant Milestone in Intrepid Travel’s Global Marketing Strategy

Theofanou’s appointment is part of a broader shake-up in Intrepid Travel’s global marketing leadership. This restructuring follows the promotion of Louise Laing to Vice President of USA Marketing, signaling the company’s ambition to strengthen its presence worldwide.

The move is expected to contribute to Intrepid’s growing momentum in key markets, including ANZ. In recent months, Intrepid has made waves on the global stage, particularly with its debut at the United Nations General Assembly and Climate Week in New York City, where the company shared its sustainability message.

This global recognition is likely to bolster Intrepid’s influence in Australia and New Zealand, where a rising number of travellers are seeking more responsible and ethical tourism options. Theofanou’s leadership is set to capitalise on this trend, driving both brand awareness and customer loyalty across the region.

A Bright Future for Intrepid Travel in ANZ

The appointment of Alexa Theofanou as the Head of Marketing for Australia and New Zealand marks an exciting new chapter for Intrepid Travel. With her extensive experience in purpose-driven marketing, she is poised to drive the company’s growth while amplifying its impact on the tourism sector in these two important markets.

Her work is expected to create new opportunities for both Intrepid and the broader travel industry, as more travellers in ANZ seek out sustainable and meaningful travel experiences. Through innovative campaigns and a continued focus on community engagement, Theofanou will help shape the future of tourism in Australia and New Zealand, while staying true to Intrepid’s core values of adventure, sustainability, and social impact.

Theofanou’s leadership will be critical as Intrepid Travel expands its business and scope, making it a dominant player within the region as well as globally, particularly within the ANZ region.

Image Credit: Intrepid Travel

link

Leave a Reply

Your email address will not be published. Required fields are marked *