Global Industrial lands PWHL industrial supplies deal
Professional Women’s Hockey League (PWHL) named Oak View Group’s Global Partnerships as its exclusive sponsorship sales partner and launched with a multi-year agreement with Global Industrial (NYSE:GIC) on February 17, 2026. Global Industrial becomes the league’s Official Industrial Supplies Partner and will brand ice crews and supply equipment.
The alliance tasks OVG with national, regional, and local sponsorship sales across the PWHL’s eight teams and highlights OVG’s commercial track record, including $6.3 billion in partnership revenue sold since 2019.
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Positive
- Exclusive sponsorship sales deal with Oak View Group for PWHL
- Global Industrial named Official Industrial Supplies Partner (first sports league partner)
- Multi-year agreement launching league-wide branding and ice crew outfitting
- OVG track record: $6.3 billion in partnership revenue sold since 2019
On the day this news was published, GIC declined 1.15%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
PWHL teams
8 teams
League and team sponsorship coverage in new agreement
Naming rights deals
42 agreements
OVG Global Partnerships completed naming rights agreements since 2019
Partnership revenue
$6.3 billion
Total partnership revenue sold by OVG across 629 brands since 2019
Partner brands
629 brands
Brands involved in OVG partnerships since 2019
$30.92
Last Close
Volume
Volume 51,931 is below the 20-day average of 89,326, suggesting a relatively modest trading response so far.
low
Technical
Price at $32.17 is trading above the 200-day MA of $30.75, indicating a pre-existing upward bias before this partnership news.
GIC is up 0.56% while peers are mixed: DSGR +0.42%, DNOW +2.69%, DXPE +4.36%, BXC -2.13%, TITN -0.26%. Moves do not point to a unified sector trend.
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 25 |
Venue partnership |
Positive |
-0.8% |
Multi-year partnership with Oak View Group for venue operations support. |
| Oct 07 |
Sports partnership |
Positive |
-0.0% |
Multi-year marketing partnership with New York Islanders and UBS Arena. |
| Jul 15 |
CSR partnership |
Positive |
+1.6% |
Partnerships With Purpose expansion supporting K9s For Warriors charity. |
Partnership announcements have typically produced small, mixed price reactions, with two negative and one positive move in prior cases.
Over the past year, Global Industrial has used partnerships to expand its brand and social-impact footprint. In March 2025, it formed a multi-year venue-focused partnership with Oak View Group. Earlier, in October 2024, it partnered with the New York Islanders and UBS Arena, and in July 2024 it tied its Partnerships With Purpose program to K9s For Warriors. The new PWHL partnership extends this sports and purpose-driven branding strategy.
+0.3%
Average Historical Move
partnership
Past partnership headlines for GIC produced an average move of +0.25% with mixed direction, suggesting historically modest market reactions to similar branding and collaboration news.
Partnership activity has evolved from community and charity initiatives and team-level sports deals to broader venue and now league-wide collaborations, expanding Global Industrial’s presence in live sports and entertainment.
This announcement highlights Global Industrial’s role as the Official Industrial Supplies Partner of the PWHL and extends its relationship with Oak View Group across an 8-team league footprint. It reinforces a multi-year strategy of sports and purpose-driven partnerships. Investors may focus on how effectively these agreements translate into revenue, customer acquisition, and brand equity, alongside upcoming earnings and any disclosed metrics on sponsorship-driven business.
dasher boards
technical
“virtual in-game integration, dasher boards, video boards, content and integration”
Dasher boards are the low, continuous walls that surround an ice hockey rink or indoor arena playing surface, designed to keep the puck and players in play and protect spectators. They matter to investors because they are a visible advertising space and a maintenance or safety liability — like a billboard that also needs occasional repairs — affecting venue revenue, sponsorship deals and operating costs.
naming rights agreements
financial
“boasting 42 completed naming rights agreements and selling over $6.3 billion”
A naming rights agreement is a paid, multi-year contract that gives a company the right to put its name on a public asset — like a stadium, arena, transit station, or event — in exchange for agreed payments and sometimes promotional obligations. Investors care because these contracts create predictable revenue for the owner, boost the sponsor’s brand visibility, and can carry reputational or financial risks if the sponsor or venue underperforms; think of it like renting a big, long-term billboard that also appears on balance sheets and in marketing plans.
partnership activation
financial
“brand consulting, analytics/valuation and partnership activation – boasting 42 completed”
Partnership activation is the series of practical steps that turn a signed collaboration into measurable results—launching joint products, running co-branded campaigns, integrating systems, or training teams so the alliance actually produces customers or cost savings. Investors care because a partnership’s financial and strategic promise often depends less on the agreement itself than on how well it is executed; think of it like buying a blueprint versus building and running the finished machine.
AI-generated analysis. Not financial advice.
Global Industrial Joins as Official Industrial Supplies Partner, Becoming The First League Partner Under OVG’s New Commercial Program
PWHL Becomes Global Industrial’s First-Ever Sports League Partner
TORONTO, ON AND DENVER, CO / ACCESS Newswire / February 17, 2026 / The Professional Women’s Hockey League (PWHL) has named Oak View Group’s Global Partnerships division to be its exclusive sponsorship sales partner, responsible for securing national, regional, and local sponsorship packages for the league and its eight teams, launching with a multi-year agreement with Global Industrial Company (NYSE:GIC). This marks the first official league partnership to emerge from the PWHL’s new collaboration with Oak View Group (OVG) and represents Global Industrial’s first-ever sports league partnership.
Together, PWHL and OVG will focus on identifying and developing innovative partnership opportunities that elevate the PWHL’s brand presence, drive revenue, and create meaningful connections with fans. Available opportunities include branding on teams’ game and practice uniforms and equipment, virtual in-game integration, dasher boards, video boards, content and integration within the PWHL’s community-focused social impact initiatives.
The announcement underscores early momentum for the partnership, with Global Industrial joining the PWHL as Official Industrial Supplies Partner of the league. The deal establishes Global Industrial as a North American partner and reflects the strength of the commercial platform being built by the PWHL and OVG.
“Our partnership with Oak View Group opens the door for a new wave of brands to join the PWHL and connect with our incredibly passionate fan base,” said Amy Scheer, Executive Vice President of Business Operations, PWHL. “Global Industrial is a perfect example of the kind of thoughtful, authentic alignment we’re building. This partnership strengthens our teams on the ice and underscores a natural alignment between the value Global Industrial delivers and the PWHL.”
“Drawing from our extensive experience supporting teams, leagues, and venues across sports, we’re eager to create meaningful and mutually beneficial partnerships that help grow the game of women’s hockey and inspire future generations,” said Dan Griffis, President of Global Partnerships, Oak View Group. “Personally, I am very bullish on the momentum behind the PWHL and believe the upcoming Winter Olympics will continue to be a catalyst for its growth. Women’s sports is not a moment in time but a movement for generations to come and our GP team is both optimistic and energetic to support its incredible athletes while delivering long-term value to brands that believe in equity, excellence, and community.”
As part of its partnership, Global Industrial will serve as the Official Industrial Supplies Partner of the PWHL, supporting game-day operations across U.S. and Canadian teams including the Vancouver Goldeneyes, Boston Fleet, Minnesota Frost, New York Sirens, and Seattle Torrent. Ice crews for PWHL teams in the United States and Vancouver will be branded as the “Global Industrial Ice Crew,” with Global Industrial supplying the Ice Crews with Company-branded tools and equipment used to maintain high-quality playing surfaces throughout the season such as ice shovels, waste bins and carts.
“We are proud to join the Professional Women’s Hockey League as an Official Partner and to be the first league partner announced under this new commercial model,” said Lisa Goldson Armstrong, Senior Vice President and Chief Marketing Officer at Global Industrial. “The PWHL is setting a new standard for professional sports, and this partnership allows us to support its continued growth while showcasing how our solutions play a critical role in keeping facilities and live entertainment venues operating safely and efficiently.”
“Supporting ice crews across the United States and Canada is a natural fit for our brand,” added Ali Moghaddam, President, Global Industrial Canada. “Hockey is deeply rooted in communities across North America, and we’re excited to partner with the PWHL to support world-class competition while increasing engagement with its rapidly growing fan base.”
Oak View Group’s Global Partnerships is an award-winning division, founded by Griffis in 2015, and recognized for its leadership in sponsorship sales, brand consulting, analytics/valuation and partnership activation – boasting 42 completed naming rights agreements and selling over
The PWHL’s eight-team footprint across North America is matched by record-breaking crowds that continue to set a new global benchmark for women’s hockey. Supported by OVG corporate leaders with deep hockey expertise, the league is positioned to expand its sponsorship portfolio, enhance fan engagement, and strengthen its presence in the rapidly growing landscape of women’s professional sports.
ABOUT THE PROFESSIONAL WOMEN’S HOCKEY LEAGUE (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America that features the best women’s players in the world. It is comprised of eight teams: Boston, Minnesota, Montréal, New York, Ottawa, Seattle, Toronto, and Vancouver. Launched on January 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. The league was recognized by Sports Business Journal as the Sports Breakthrough of the Year, and ranked No. 1 in Canada for corporate reputation in both 2024 and 2025, according to the Harris Poll. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter for the latest updates. Follow the league on social media @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2026. All Rights Reserved.
# # #
ABOUT PWHL
The PWHL began its inaugural season in January 2024 and features the best women’s hockey players in the world. The PWHL has broken multiple attendance records and holds the worldwide record for a women’s hockey game. For the latest news and information on Ottawa Charge, visit ottawa.thepwhl.com or follow the team on Facebook, Instagram, and X. Follow the league on all social media platforms @thepwhlofficial. PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2024. All Rights Reserved.
ABOUT OAK VIEW GROUP
Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the Company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.Visit OakViewGroup.com, and follow OVG on Facebook, Instagram, LinkedIn, and X.
ABOUT GLOBAL INDUSTRIAL COMPANY
Global Industrial Company (NYSE:GIC) is a leading distributor of high-quality, industrial-strength equipment and supplies, serving organizations of all sizes across a wide range of industries. With more than 75 years of experience, customers rely on Global Industrial for its broad portfolio of private and national brands, trusted service, and focus on value. We help customers keep their operations running by delivering the right products when they need them, because We Can Supply ThatTM. Visit Globalindustrial.com, and follow us on Facebook, Instagram, and LinkedIn.
CONTACTS:
Madeleine Davidson / PWHL / [email protected]
Melissa Gunderson / Oak View Group/ [email protected]
Mike Smargiassi and Collin Dreizen / The Plunkett Group for Global Industrial / [email protected] / [email protected]
SOURCE: Global Industrial Company
View the original press release on ACCESS Newswire
FAQ
What did PWHL announce about its partnership with Oak View Group on February 17, 2026?
PWHL announced an exclusive, multi-year sponsorship sales partnership with Oak View Group to commercialize league and team sponsorships. According to Oak View Group, the agreement covers national, regional, and local packages across the league’s eight teams to expand partner activations and revenue.
What is the role of Global Industrial (NYSE:GIC) in the PWHL partnership?
Global Industrial becomes the PWHL’s Official Industrial Supplies Partner and will brand ice crews and supply tools. According to Global Industrial, the company will outfit U.S. and Canadian ice crews with branded shovels, bins, carts, and related equipment for game-day operations.
Which PWHL teams are included in the Oak View Group commercial agreement?
The agreement covers all eight PWHL teams: Boston, Minnesota, Montreal, New York, Ottawa, Seattle, Toronto, and Vancouver. According to Oak View Group, the league-wide deal enables sponsorship activation and rights across each team’s markets and venues.
Does Oak View Group have prior experience selling sports partnerships for the PWHL deal?
Yes. Oak View Group’s Global Partnerships division has sold partnerships totaling $6.3 billion since 2019 and completed 42 naming-rights deals. According to Oak View Group, that track record supports its ability to scale sponsorship sales for the PWHL.
How will Global Industrial branding appear during PWHL games and operations?
Global Industrial branding will appear on ice crew equipment, uniforms, and select in-game integrations such as dasher boards and video boards. According to Global Industrial, the “Global Industrial Ice Crew” will be a visible game-day presence across U.S. and Canadian venues.
What commercial opportunities will Oak View Group pursue for PWHL sponsors?
OVG will pursue branding on uniforms, practice equipment, dasher boards, video boards, virtual integrations, and community initiatives to boost engagement. According to Oak View Group, these activations aim to grow the league’s brand, fan connections, and sponsorship revenue.
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