From inbox to impact: TRSA’s November marketing, sales and service summit

NORTH AMERICA

TRSA, the association for linen, uniform, and facility services across North America, will host its Eighth Annual Marketing, Sales & Service Summit on Tuesday, 18 November, at the Hilton Boston Back Bay. Continuing TRSA’s mission to strengthen alignment between marketing, sales, and service teams, the summit will focus on driving growth and enhancing customer satisfaction in today’s competitive marketplace.

This dynamic, full-day event will unite professionals from across the industry for strategic learning, collaboration, and innovation, said the Association.

The summit opens with a keynote presentation by Shane Gibson, a globally recognised expert in B2B and social selling. His session, “Future-Proofing B2B Sales and Marketing: Integrating Data, AI and Traditional Skills”, will explore how companies can blend emerging technologies with proven strategies to stay ahead in a rapidly evolving business landscape.

Designed to serve all three disciplines—marketing, sales, and service—the agenda features expert-led sessions, interactive roundtables, and peer showcases. Highlights include:

Effective Email Strategies for Engaging Customers in Commercial Laundry
Steve Cooker, sales executive, LinenMaster
Maximizing Upsell Success
Learn how top-performing route reps and industry leaders align sales, service, and marketing to boost performance.
CEO Leadership Panel
Senior executives from the TRSA Board share insights on leadership, innovation, and industry trends.
Let’s Talk: Conversation Starters Roundtable
Small-group discussions on hot topics like AI, marketing tech, customer referrals, and hiring strategies—topics shaped by attendee input.
Leveraging Certification for Competitive Advantage
Certified operators discuss how TRSA’s Hygienically Clean and Clean Green programs enhance RFP success and brand credibility.

Peer learning and networking

Returning by popular demand, the “Best of the Best” peer-sharing series will run throughout the day, allowing attendees to present and vote on real-world strategies that deliver results. Winners will be announced during the summit’s closing session.

The day concludes with a joint networking reception alongside attendees from TRSA’s Healthcare Conference, offering expanded opportunities for connection and collaboration.

Registration is now open. For more details and to register, visit www.trsa.org/marketingsummit.