Ferrari matches Red Bull’s mega sponsorship deal: top F1 ext…

Oracle
Oracle, a renowned American software company, has been an influential player in the world of Formula 1 for many years. Currently, the company is one of Red Bull’s major sponsors, but its involvement in the sport dates back to the 1990s, when it collaborated with the Benetton team—an era when Jos Verstappen was also behind the wheel for the team. Oracle’s relationship with Red Bull is not limited to financial backing. The company plays a crucial role in providing cutting-edge software solutions that support the team’s tactical operations, including vital calculations for pit stop strategies and race-day decisions. Each year, Oracle contributes a substantial financial sum to Red Bull, reinforcing its presence as one of the sport’s most significant external sponsors.

HP
In a groundbreaking move during the Miami Grand Prix, Ferrari entered into a major partnership with HP, which now serves as the Scuderia’s title sponsor. The deal is reported to be worth a substantial sum, with HP committing to a contribution of approximately $100 million annually. This collaboration marks a significant milestone in Ferrari’s sponsorship landscape. Along with its financial backing, HP plays an integral role in providing advanced technology to the team, supplying cutting-edge hardware such as computers and 3D printing equipment. HP’s logo prominently appears on the Ferrari cars and will continue to do so for the foreseeable future, further solidifying its deepened involvement in the world of Formula 1.

Aramco
Aramco, the state-owned oil giant from Saudi Arabia, has become an indispensable presence in the world of Formula 1. Its sponsorship portfolio spans not only its partnership with Aston Martin but also its broader involvement as a sponsor of the championship itself. This means that Aramco’s influence extends beyond the sponsorship of Lance Stroll and Fernando Alonso’s cars, as the company also serves as a prominent sponsor of various race events and circuits. The partnership with Aston Martin is especially notable, as Aramco is the sole sponsor listed in the team’s name, further increasing its financial commitment. Although there are rumors suggesting that Aramco may hold shares in Lawrence Stroll’s team, these remain speculative at this stage.

Petronas
Petronas, the Malaysian fuel supplier, has had a longstanding relationship with Formula 1, particularly through its deep partnership with Mercedes. Not only does Petronas supply fuel to the Mercedes team, but the two companies collaborate closely on the development of high-performance fuels for both Mercedes and its customer teams. In addition to this technical partnership, Petronas contributes an annual sum of approximately $70 million to Mercedes, ensuring its continued presence as one of the sport’s key sponsors.

Stake
Stake, an Australian-based gambling company, has made significant strides in Formula 1 in recent years. Initially entering the sport as a major sponsor of the Alfa Romeo team, Stake has since elevated its involvement by becoming Sauber’s title partner starting in 2024. This partnership will continue into 2025, with Stake providing around $50 million annually to the Hinwil-based team. Beyond its financial contribution, Stake is planning to launch an extensive activation campaign within F1, signaling its intention to expand its presence and engagement in the sport in the coming seasons.

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