Ecuador Tourism appoints Weill for digital marketing
The Ecuador Ministry of Tourism has selected WEILL for a digital marketing campaign aimed at increasing American tourism, highlighting Ecuador’s rich biodiversity and cultural heritage.
NEW YORK – The Ecuador Ministry of Tourism has appointed WEILL to undertake a digital marketing campaign to boost American tourism to the South American country that lies on the Equator.
“We are honored and thrilled by this appointment,” says Geoffrey Weill, founder and president of New York-based Geoffrey Weill Associates, a company formed thirty years ago to assist foreign governments, hotels, cruise and tour operators with public relations and marketing.
The digital campaign will take place in the first quarter of 2025.
Ecuador is a country with vast natural wealth. The diversity of its four regions has given rise to thousands of species of flora and fauna. It has approximately 1640 kinds of birds. The species of butterflies border 4,500, the reptiles 345, the amphibians 358, and the mammals 258, among others. Ecuador is considered one of the 17 countries where the planet’s highest biodiversity is concentrated, being also the largest country with diversity per km2 in the world. Most of its fauna and flora live in 26 protected areas by the state. The country has two cities with UNESCO World Heritage Sites: Quito and Cuenca, as well as two natural UNESCO World Heritage Sites: the Galapagos Islands and Sangay National Park, in addition to one World Biosphere Reserve, such as the Cajas Massif. Culturally, the Toquilla straw hat and the culture of the Zapara indigenous people are recognized. The most popular sites for national and foreign tourists have different nuances due to the various tourist activities offered by the country (Wikipedia).
Among the main tourist destinations are:
- Nature attractions: Galápagos Islands, Yasuni National Park, El Cajas National Park, Sangay National Park, Podocarpus National Park, Vilcabamba, Baños de Agua Santa.
- Cultural attractions: Historic center of Quito, Ciudad Mitad del Mundo, Ingapirca, Historic center of Cuenca, Latacunga and its Mama Negra festival.
- Snowy mountains: Antisana volcano, Cayambe volcano, Chimborazo volcano, Cotopaxi volcano, Illinizas volcanoes.
- Beaches: Atacames, Bahía de Caráquez, Crucita, Esmeraldas, Manta, Montañita, Playas, Salinas
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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