By Barry Janoff December 22, 2025: MLS just concluded a season that, by most accounts, was a success in attendance,...
Sponsorship Deals
The women’s circuit will be known commercially as ‘WTA Tour Driven by Mercedes-Benz’ from January 1. (Credit: WTA) The deal...
Emma Raducanu is rumoured to be ending her long-standing relationship with clothing brand Nike to sign a lucrative new deal...
Nexo has secured a multi-year agreement with Tennis Australia to become the Official Crypto Partner of the Australian Open and...
CHELSEA have laughed off claims Arsenal stole a multi-million pound sponsor from them. The Gunners unveiled a partnership with Deel,...
BERLIN (AP) — German soccer club Borussia Dortmund’s new chief executive has defended its contentious sponsorship agreement with Rheinmetall, the...
