Castrol pens league-wide sponsorship deal with NBA, WNBA
Castrol, the international oil company, has agreed a multi-year partnership with the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA).
Under the deal, Castrol becomes both leagues’ official motor oil partner.
The oil giant will receive media exposure through on-court virtual signage during NBA and WNBA broadcasts and the leagues’ social and digital platforms.
As part of the deal, Castrol will also become the title sponsor of the NBA Rising Stars game which takes place annually at NBA All-Star weekend.
The agreement also includes presenting partnership of the NBA Pick’Em: Bracket Challenge for the NBA Playoffs.
Castrol’s partner brands including BP, Amoco, BP pulse, Thorntons, ampm, and TravelCenters of America will be promoted during the sponsorship.
Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Company Profile – free
sample
Your download email will arrive shortly
We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form
By GlobalData
The 2024-25 NBA season tips off on October 22.
link
