Recently, Wynn Macau partnered up with the Macao Government Tourism Office (MGTO) for an event to market Macau as a world-class tourist and business destination in Southeast Asia. The “Experience Macao Mega Sale”, which is a campaign conducted from October 9 to 12 in Indonesia and Malaysia, provided a glimpse of what Macau has to offer.
Wynn Features Macau’s Versatility
Wynn’s involvement in the festival stems from promoting Macau beyond its clichéd image by bringing its multiple charms. Through online and offline channels, the campaign will look forward to capturing a wider global audience. Wynn’s firm marketed the city’s developing tourism scene, bringing together business, entertainment, and culture under the one umbrella of “tourism +“.
To appeal to travelers, Wynn set up attractive travel bundles and a lucky draw of Wynn vouchers and presents. Such activities were included in the campaign to promote tourist arrivals from the Southeast Asian region to Macau’s more diverse attractions.
Involvement with Local Tourist Partners
In the conference, Wynn’s officials negotiated with Macau tour operators to bring out the wide range of unique experiences at Wynn Macau and Wynn Palace. The aim was to stabilize a partnership with foreign counterparts and encourage the support of diversified development in Macau’s tourism sector.
Immersive Experience at Wynn Booth
The Wynn exhibition stand showcased a unique design taking inspiration from Wynn Palace’s famous SkyCab ride. The colorful appearance of the stand and creative floral background made many visitors stop by and engage in the resort’s ambiance. People also enjoyed the interactive experience with the stand’s ambassadors, “Wing Wing” and “Lei Lei,” representing the Wynn Care hospitality.
The interactive arrangement created a physical and memorable link with Wynn’s services, enhancing the appeal of the visit for potential tourists.
Supporting Macau’s Tourism Objectives
Over the next few years, Wynn will collaborate with the Macau SAR Government and other stakeholders to promote Macau’s tourism. Emphasizing Macau’s strategic position as a World Center of Tourism and Leisure, Wynn will support the continued tourism market development to diversify the economy of the region.
The structured activities reflect Macau’s aspiration to not only be a casino hub but as a tourist destination for travelers in search of cultural, business, and recreational activities.
A Promising Step for the Southeast Asian Market
This campaign, initiated in important regional markets such as Indonesia and Malaysia, is the manifestation of Wynn’s bid to take advantage of the surge in Southeast Asian tourist demand. In its marketing of Macau’s vibrant tourist climate and provision of competitive incentives, Wynn is set to increase visit levels and economic exchange within the tourism industry.
As world tourism recovers, the change represents new life to Macau’s efforts to diversify its tourist base and distribute tourist opportunities more evenly across different sectors.
Source: Asia Gaming Brief (AGB)
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