Brands and model performance
Toyota sold 298,971 vehicles between January-March 2025, retaining the position of 2nd best selling passenger car brand in Europe. The brand’s top sellers included the Yaris range, Corolla range, Toyota C-HR and Aygo X. Toyota’s overall electrified sales mix is now at 76%, with volume increasing +7% year-on-year. Sales of battery electric vehicles were up +36% year-on-year at 13,870 vehicles. Plug-in hybrid sales increased +256% year-on-year the growth accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.
Lexus posted sales of 22,096, an increase of +15% year-on-year, outperforming the premium market in Europe, while sales of its electrified models increased +19% year-on-year. Across this period, Lexus recorded its best ever market share of 2.5%, an increase of + 0.4 points. Lexus has a 100% electrified sales mix in West Europe and 95% across the entire region. Key performers are the compact Lexus LBX Hybrid and Lexus NX (available in plug-in hybrid and hybrid variants).
TME highlights January-March 2025:
· Total sales: 321,067 (+0.4% year-on-year)
· Total electrified sales: 248,842 (+7% year-on-year)
· Total electrified mix: West Europe: 80% – East Europe*: 60% – TTL: 78%
Toyota highlights January- March 2025:
· Toyota sales: 298,971 (-0.5% year-on-year)
· Top sellers: Yaris Cross (49,079); Yaris (45,065); Corolla range (41,175); Toyota C-HR (41,830); Aygo X (25,221); RAV4 (23,024)
· Total electrified sales: 227,771 (+7% year-on-year)
· Top electrified: Yaris Cross Hybrid (49,079); Yaris Hybrid (44,665); Toyota C-HR Hybrid/Plug-in Hybrid (41,830); Corolla Hybrid (32,562); RAV4 Hybrid/Plug-in Hybrid (22,768)
· Toyota Professional sales: 37,100 (-9.0% year-on-year)
· Electrified mix: West Europe: 78%, East Europe*: 60% – TTL: 76%
Lexus highlights January- March 2025:
· Total Lexus sales: 22,096 (+15% year-on-year)
· Top sellers: NX (7,883); LBX Hybrid (7,345), RX (1,411)
· Total electrified sales: 21,071 (+19% year-on-year)
· Top electrified: NX Hybrid/Plug-in Hybrid (7,823); LBX Hybrid (7,345), UX Hybrid/BEV (2,497);
· RX Hybrid/Plug-in Hybrid (1,201)
· Electrified mix: West Europe: 100%, East Europe*:56% – TTL: 95%
Sales for January – March 2025 are listed below:
| TOTAL TOYOTA / LEXUS |
321,067 |
| TOYOTA |
298,971 |
| Aygo X | 25,221 |
| Yaris (inc. Yaris Hybrid) | 45,065 |
| Yaris Hybrid | 44,665 |
| Yaris Cross (inc. Hybrid) | 49,079 |
| Yaris Cross Hybrid | 49,075 |
| Corolla H/B & Touring Sports (inc. Hybrid) | 24,757 |
| Corolla H/B & Touring Sports Hybrid | 24,753 |
| Toyota C-HR (inc. Hybrid & Plug-In Hybrid) | 41,830 |
| Toyota C-HR Hybrid | 30,292 |
| Toyota C-HR Plug-In Hybrid | 11,538 |
| Corolla SDN (inc. Hybrid) | 16,418 |
| Corolla SDN Hybrid | 7,809 |
| Corolla Cross Hybrid | 14,905 |
| Prius Plug-in Hybrid | 1,149 |
| Mirai FCEV | 181 |
| Camry (inc. Hybrid) | 3,718 |
| Camry Hybrid | 3,247 |
| GR Supra | 58 |
| GR86 | 7 |
| GR Yaris | 780 |
| RAV4 (inc. Hybrid & Plug-In Hybrid) | 23,024 |
| RAV4 Hybrid | 17,268 |
| RAV4 Plug-In Hybrid | 5,500 |
| bZ4X BEV | 9,639 |
| Highlander (inc. Hybrid) | 563 |
| Highlander Hybrid | 477 |
| Land Cruiser | 5,463 |
| Hilux | 10,894 |
| PROACE (inc PROACE BEV) | 8,202 |
| PROACE BEV (inc PROACE VERSO BEV) | 1,468 |
| PROACE CITY (inc PROACE CITY BEV) | 14,933 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV |
2,371 |
| PROACE MAX (inc PROACE MAX BEV) |
3071 |
| PROACE MAX BEV |
392 |
| Other models |
14 |
| LEXUS |
22,096 |
| IS (inc. IS Hybrid) | 14 |
| ES (inc. ES Hybrid) | 1,016 |
| ES Hybrid | 997 |
| LS (inc. LS Hybrid) | 12 |
| LS Hybrid | 12 |
| NX (inc. NX Hybrid) | 7,883 |
| NX Hybrid | 3,978 |
| NX PHEV | 3,845 |
| UX (inc. UX Hybrid & Plug-In Hybrid) | 2,497 |
| UX Hybrid | 1,965 |
| UX BEV | 532 |
| RX (inc. RX Hybrid) & Plug-In Hybrid) | 1,411 |
| RX Hybrid | 710 |
| RX PHEV | 491 |
| LBX Hybrid | 7,345 |
| RZ BEV | 923 |
| LM Hybrid | 273 |
| RC (inc. RC Hybrid) | 1 |
| LC (inc. LC Hybrid) | 3 |
| LC Hybrid | – |
| GX | 172 |
| LX | 546 |
(1) European sales excluding Russia.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
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