Canada Soccer has extended its controversial sponsorship and broadcast deal with its privately owned commercial partner, Canadian Soccer Business (CSB),...
soccer
For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative,...
COPENHAGEN, DENMARK - NOVEMBER 15: Nico Williams of Spain during the UEFA Nations League 2024/25 ... More League match against...
Canada Soccer's Olympic espionage debacle has lifted the veil on years of turmoil inside the organization racked by internal and...
Photo: The Canadian Press GENEVA (AP) — FIFA finally announced a first sponsor for its revamped Club World Cup on...
Since women started playing organized sport, and through the different iterations of many leagues, women have not only fought for their...
