Marketing

• Marketing & Sales

Maserati’s Sales Plunge 60% As Stellantis Blames Dealer Discounts And Marketing (Again)

2 years ago admin

Carlos Tavares believes Maserati is not clearly positioned and "the storytelling is not how it should be" November 1, 2024...

• Marketing & Sales

ZoomInfo Sales, ZoomInfo Marketing, and Chorus Earn 2025 Buyer’s Choice Awards from TrustRadius

2 years ago admin

ZoomInfo Sales, ZoomInfo Marketing, and Chorus have earned 2025 Buyer's Choice Awards from TrustRadius, based...

• Marketing & Sales

Value and marketing helped McDonald’s sales last quarter, but only to a point

2 years ago admin

McDonald's generated positive same-store sales last quarter in the U.S. | Photo courtesy of McDonald's.Marketing and value helped lead to...

• Marketing & Sales

The Truth About B2B Sales And Marketing Alignment

2 years ago admin

I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with...

• Marketing & Sales

Connecting for growth: A makeover for your marketing operating model

2 years ago admin

The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...

• Marketing & Sales

Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels

2 years ago admin

Forrester's 2025 B2B marketing and sales predictions reveal significant shifts in the B2B landscape. Over...