Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, chief marketing officer at...
CMO
From Lead Generation to Revenue Marketing: The CMO’s New Mandate in B2B Strategy For over a decade, B2B marketing strategy was dominated...
As economic uncertainty persists and undermines consumer confidence, major restaurant brands — including quick service, fast casual and beyond —...
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle...
A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has...
