As tequila cements its place as the fastest-growing category in the global spirits industry, Loca Loka, the India-based alcobev company shaking up markets worldwide, is gearing up for its next growth phase with a leadership expansion. The company has inducted three seasoned professionals into its leadership ranks: Rohit Srinivasan (Head of Marketing), Rajesh Israni (Head of Sales) and Ritesh Singh (Supply Chain & Logistics Manager) Together, they bring proven expertise in scaling operations, accelerating sales, and building brands with international impact.
The appointment comes at a pivotal time for Loca Loka, as the tequila category continues to outpace overall spirits growth globally.
- Appointed as Head of Marketing, Rohit Srinivasan brings over a decade of experience in leading disruptive campaigns and ambitious brand-building initiatives for leading consumer companies. A problem-solver with a flair for detail, Rohit is deeply passionate about storytelling and consumer-first strategies that build authentic connections. At Loca Loka, he will chart the marketing roadmap, sharpen brand identity, and lead innovative campaigns to deepen global resonance.
- Joining as Head of Sales, Rajesh Israni brings more than three decades of experience across marketing and sales for some of the world’s most iconic alcobev brands. He has successfully driven market expansion across on-trade, off-trade, and travel retail, combining strategic consumer engagement with high-impact brand activations. His strength in building robust distribution networks and fostering long-term brand loyalty will be central to Loca Loka’s growth strategy in India.
- Ritesh Singh, an accomplished supply chain and logistics professional, brings over 15 years of expertise in logistics operations, vendor management, and regulatory compliance. With a proven track record in streamlining processes and driving cost efficiencies, he will play a critical role in ensuring operational efficiency as he takes on the new role at Loca Loka to scale its presence globally.
Speaking on the new appointments, Rajiv Ghumman, Global Business Head, Loca Loka, said “At Loca Loka, we believe in blending cultures, ideas and expertise to create something extraordinary. Bringing Rohit, Rajesh and Ritesh into the fold, we are merging deep-rooted expertise with bold, fresh perspectives to supercharge our global expansion. Together, we’re not just building a brand but telling a cross-cultural story that resonates with today’s globally curious consumer.”
Global Expansion and Industry Growth – Blending Growth, Craft, and Global Recognition
In the past six months, Loca Loka has accelerated its global journey with strategic market entries and prestigious accolades. In the U.S., the brand expanded distribution beyond its 2024 launch cities to Nevada, Washington DC, Maryland, and Massachusetts, supported by multi-city Cinco de Mayo activations. It is preparing for an India debut in Q4 2025 through select urban cities and duty-free channels, targeting one million bottles over the next three years. At the same time, Southeast Asia has emerged as another promising growth frontier.
Loca Loka made a remarkable debut on the global stage. At the 2025 San Francisco World Spirits Competition, Blanco earned Gold and Reposado won Silver, followed by fresh wins at the New York International Spirits Competition and the WSWA Wine & Spirits Tasting Competition in Denver, where the brand added silver and bronze medals. These back-to-back recognitions underscore the craftsmanship, quality, and authenticity behind every bottle.
Complementing its market growth, Loca Loka recently raised $12.5 million from a Singapore-based family office to accelerate R&D, portfolio innovation, and international rollout.
These achievements come at a time when tequila is the fastest-growing spirits category worldwide. The global tequila market is projected to surge from $13.5 billion in 2024 to $24.2 billion by 2029 at a CAGR of 11.2%, while the premium tequila segment alone is expected to triple to $12.4 billion by 2033. Rising demand for artisanal, additive-free agave expressions, cocktail culture innovation, and tequila’s growing appeal among millennials and Gen Z are fueling this momentum.
With a portfolio led by its award-winning Tequila Blanco, blending the fruity richness of cooked agave with the floral notes of the Highlands and Tequila Reposado, aged in French and American oak for depth and character, Loca Loka has established itself as a global disruptor.
Retailing at $40 and $49 respectively, both offerings embody the brand’s commitment to premium quality, cultural storytelling, and bold innovation.
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