How did Procore fast-track its title sponsorship deal with PGA Tour?

SH: That’s something my CFO asks me too. It’s a hard one. It’s a hard one to measure, but I think animates a couple of things, right? Number one is, if our customers that we invited here, and we have about 60 of them here between the beginning of the week and through the weekend. If they go home and they tell their employees and their peers at work that we are truly the partner that they want to be with for the long term, that is a measure of success for us. That’s a win, because what we want them to see is that we truly are a partner, and that doesn’t mean we bring them to a wonderful destination and wine and dine them. That’s a positive, of course, but it’s actually having strategic conversations with them about the industry. I just came from a workshop where we were meeting with a number of executives and having them think through what does the future of the industry look like for them from a technology perspective, a labor perspective, and what did they need to do to think differently in order to evolve? So it’s having, it’s having an opportunity to have those conversations and then get them going back and saying, Wow, Procore is truly a partner to us. That’s one measurement of success.

I think the second one is if even a small handful of people leave here at the end of Sunday and go home curious about who Procore is, and become continuously curious about us, and tell someone else about us, and that ends up leading to someone being inspired and curious about the construction industry, that’s a win for us.

The third one is if we can continue to have an impact on the local communities, and they see us for a true partner in helping the local communities to thrive as an extension of the construction community. That’s also a third one for us. Of course, I’m sure you’d ask me, because my CFO does, he said, “but what about on the business side?” Of course, we hope that this generates additional business for us, but this is really an opportunity to be positioned as a true partner and to do something back for our customers and give back for the community. And we know our customers don’t take time for themselves. We know they work day and night out on construction sites. And so being able to give a little bit back means a lot.

GWK: Do you think the popular concert series, which was canceled for this year, will come back in the future?

SH: Oh, I hope so. That would have probably put us over the edge. Maybe next year; we’ll have a whole year to plan for next year.